Why is it that so many people hate sales?
Well, it can be a bit scary! Like walking through a dark, cold and howling forest.
Sales is basically entering into someone’s space and projecting what we think they might need.
We hear, “NO,” more than a high schooler who keeps asking to go to that college party.
We are cold calling to drum up business. And yes, there is a reason they call it ‘cold’ calling! … Brrrrrr!
But what if you thought about sales as a positive instead of a negative?
To do this, it helps to redefine what sales means to you.
Sales doesn’t have to be scary. It can mean you are genuinely interested in a person and what they do. Listening to their challenges; offering support and advice. Above all, building a relationship.
Understanding your client and building trust can be the hardest part of selling.
Rethink sales as building new connections. Or? New friendships!
Part of creating a bond, just like any other relationship, is getting to know them.
One of the first questions I ask myself when meeting a prospect is…
“What type of person are they?”
Candid and straightforward? Just wanting to get things done?
Do they enjoy socializing with a lot of people and having fun, portraying a more outgoing and extroverted personality?
Are they sweet, sincere and willing to listen because they care?
Or, do they come off a bit more skeptical and inquisitive?
Once I get an idea of who it is I am meeting, I can adjust my communication style. And when this happens? It is like a key that has opened a door.
No need to be scared of sales!
Sales is just understanding who your customer is and communicating with them in a way with which they desire to be communicated.
When considering this, it really doesn’t seem so scary now. Does it?
Check out my free webinars at CarolGrubbe.com/Events to learn more so that you can build your confidence with sales.
Carol Grubbe LLC: Communication Made Simple
Understanding how to communicate with your clients is as simple as knowing their communication style.